The legendary Nokia 3310 has been reborn:

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The new Nokia 3310

The legendary Nokia 3310, after 17 years, it finally making a welcomed return after it was phased out in 2005 – despite its popularity, and features which defined it virtually indrestructable. The updated version will be sold by HMD Global – a Finnish start up, who well sell the phone under license.

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The original Nokia 3310.

The updated version was unveiled alongside other Nokia Android smartphones, with limited features – similiar to the original version. It has 2.5G connectivity, which is remarkably slower than 3G and 4G which many these days are used to. It has a colour-screened display, single camera of two megapxels, and a S30+ operating system – which allows web browsing, and apps.

It weighs 79.6g, and has a 2.4″ display, but despite this, it has, according to HMD a month’s standby time and more than 22 hours of talk time. And, most importantly, it comes with an updated version of the classic game Snake already preinstalled.

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The Nokia 3310 alongside Nokia’s new releases.

HMD’s chief executive Arto Nummela told the BBC about the selling point of the new 3310:

“It’s almost like a digital detox or a holiday phone,”

“If you want to switch off to an extent but you still need to have a [mobile] lifeline, it’s a brilliant solution.

“Why wouldn’t you buy this like candy? If you see this hanging on the shelf at the checkout in a [see-through] package, then you’d just buy it as an accessory.”

The phone will cost £41.51 ($51.75 /€49), and has already received praise from critics, such as Ben Wood from CCS Insight – a technology consultance specialist.

“The 3310 was the first mass-market mobile and there’s a massive amount of nostalgia and affection for it,”

“If HMD had just announced three Android devices they would have barely got a couple of column inches in the press.

“So, the 3310 is a very clever move and we expect it will sell in significant volumes.”

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Author: thetypographical

Hi, my name is Thomas Parkes. I'm 18, a budding journalist, and a student at Bournville College. This website will be a collection of my journalism pieces.

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