The legendary Nokia 3310, after 17 years, it finally making a welcomed return, with a few updates.
The phone was phased out in 2005 – despite its popularity, and features which defined it virtually indestructible by the public. The updated version will be sold by HMD Global – a Finnish start up, who well sell the phone under license.
The updated version was unveiled alongside other Nokia Android smartphones, with limited features – similiar to the original version. It has 2.5G connectivity, which is remarkably slower than 3G and 4G which many these days are used to. It has a colour-screened display, single camera of two megapxels, and a S30+ operating system – which allows web browsing, and apps.
It weighs 79.6g, and has a 2.4″ display, but despite this, it has, according to HMD a month’s standby time and more than 22 hours of talk time. And, most importantly, it comes with an updated version of the classic game Snake already preinstalled.
HMD’s chief executive Arto Nummela spoke of the selling point of the new 3310:
“It’s almost like a digital detox or a holiday phone,”
“If you want to switch off to an extent but you still need to have a [mobile] lifeline, it’s a brilliant solution.
“Why wouldn’t you buy this like candy? If you see this hanging on the shelf at the checkout in a [see-through] package, then you’d just buy it as an accessory.”
The phone will cost £41.51 ($51.75 /€49), and has already received praise from critics, such as Ben Wood from CCS Insight – a technology consultance specialist.
“The 3310 was the first mass-market mobile and there’s a massive amount of nostalgia and affection for it,”
“If HMD had just announced three Android devices they would have barely got a couple of column inches in the press.
“So, the 3310 is a very clever move and we expect it will sell in significant volumes.”